Advertising agencies face a daunting task when creating ads for their clients. They don’t just make one advert, but potentially hundreds of iterations for various platforms. This can be a manually intensive process, requiring a significant amount of time and resources.
Enter Creatopy, the AI-Powered Ad Creation Platform
Creatopy has raised a $10 million Series A co-led by European VCs 3VC (based out of Austria) and Point Nine (based out of Germany). The startup, which was developed in Romania but has a U.S. TopCo, now considers more than 5,000 brands and agencies as its clients.
The Challenge of Ad Creation in the Digital Age
With millions of businesses now employed in online advertising, including SMEs, managing the creative for these ads has become something of a challenge. The constant changes in web-based and social media channels require advertisers to adapt quickly to optimize their ad campaigns.
Creatopy’s Edge in the Market
CEO Dan Oros believes that Creatopy might have an edge in the market with its focus on agencies: "When you think about ad creation, there are a few pillars. One is creating the ad. The second — extremely important — is the scaling, the personalization, the automation at scale."
Oros highlights the importance of automating ad creation and serving ads across multiple platforms simultaneously: "Then there’s the serving part, how you put those ads into like Facebook, Google Display, other publishers and so forth, right?"
Comparison with Canva
When asked about Canva’s recent move to enter the ad creation space with Canva For Business, Oros states that Creatopy might have an edge: "Canva is very focused on the long tail, on the creation piece. That’s it. We are very focused on the scaling part, on the automation and the serving part."
The Leadership Team
Oros recently took over as CEO from founders Daniel Demian (who remains VP of product) and founding designer Gery Meleg (still on board as VP of design), and Gabriel Ciordas (a board member). Oros brings a wealth of experience, having worked at Google and YouTube for six years, running marketing projects for Central and Eastern Europe.
Conclusion
Creatopy’s $10 million Series A funding is a significant milestone in the company’s journey to automate ad creation using AI. With its focus on agencies and its edge in scaling, personalization, and automation, Creatopy might have an advantage over competitors like Canva. As the advertising landscape continues to evolve, it will be interesting to see how Creatopy adapts and innovates to meet the changing needs of brands and agencies.
About Dan Oros
Dan Oros is a seasoned operator with a strong background in marketing and technology. Before joining Creatopy, he worked at Google and YouTube for six years, running marketing projects for Central and Eastern Europe. Prior to that, he was at BlaBlaCar, expanding the company in Eastern Europe, Hungary, Croatia, and Romania.
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