This article is based on the "EC Investor Surveys" and it discusses the views of investors regarding cannabis and startups in Europe. Here are some key points:
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Cannabis Industry in Europe: The EC surveys highlight a growing interest in the European cannabis market, with many investors seeing it as an attractive opportunity.
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Key Challenges: Despite the potential, investors note that regulatory challenges and high operating costs are significant hurdles for companies in this space.
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Investment Strategies: Most investors prefer to invest in operational segments of the cannabis industry, such as cultivation or manufacturing, due to their ability to generate cost efficiencies through vertical integration.
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Lessons from US Markets: European investors are looking at the successes and failures of US state markets when building their own programs.
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Support for Patient Associations: Investors believe that supporting patient associations is essential to the advancement of cannabis legalization, as it helps to demonstrate a commitment to social responsibility.
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Open to Introductions: Some investors are open to introductions from entrepreneurs with robust networks and ability to reach people, which they see as key for all entrepreneurs.
