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Qualified Raises $95M in Funding to Enhance Sales Pipeline Generation for Salesforce Users

Sean Whiteley Kraig Swensrud 1

In the vast expanse of potential customers, it’s crucial to identify those who are genuinely interested in purchasing a product or service. This is where lead generation comes into play – a critical cornerstone in the world of sales. A startup that has been building tools for businesses to facilitate this process, particularly in B2B sales, has announced a significant round of funding after experiencing remarkable growth over the past year.

Qualified: The Pipeline Generation Platform

Qualified is a pipeline generation platform specifically designed for users of Salesforce. In a Series C funding round led by Sapphire, with major participation from Tiger Global and previous backers Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures, Qualified has secured $95 million to continue developing its technology and expanding its business.

A Strong Growth Story

Qualified’s valuation is not publicly disclosed, but for reference purposes, PitchBook valued the company at $376 million last year. Given its exceptional growth rate, it’s likely that the valuation has surpassed this figure. The San Francisco-based startup boasts a remarkable revenue growth of 400% year-over-year and an impressive net customer retention rate of 150%.

Customer Roster

Qualified’s client list is a testament to its effectiveness in generating pipelines for businesses. Some notable customers include:

  • Autodesk
  • Fujitsu
  • GE Healthcare
  • Grubhub
  • HashiCorp
  • iHeartMedia
  • LaunchDarkly
  • Matterport
  • Netskope
  • OwnBackup
  • Poly
  • Recurly
  • Salesforce Ventures
  • San Francisco-based companies, such as Vonage

Transforming Websites into Sales Machines

Qualified’s vision is to transform websites into sales and marketing machines by harnessing buyer intent data and providing a personalized sales experience. This innovative approach will undoubtedly revolutionize how B2B companies generate pipelines.

Investor Perspective

Rajeev Dham, a partner at Sapphire, expressed his enthusiasm for Qualified’s mission, stating, "Qualified’s vision of transforming the website into a sales and marketing machine for companies by harnessing buyer intent data and providing an in-the-moment, personalized sales experience will transform how B2B companies approach their pipeline generation process."

Conclusion

Qualified’s significant funding round is a testament to its growth potential and the effectiveness of its platform. As the company continues to develop its technology and expand its reach, it’s likely that we’ll see even more innovative solutions emerge from this startup.