Xwell announces key senior leadership appointments and organizational changes

Ian Brown Appointed XWELL’s CFO Succeeding Suzanne Scrabis

January 7, 2025 (GLOBE NEWSWIRE) — XWELL, Inc. (Nasdaq: XWEL), a leading global wellness holding company, today announced the appointment of Ian Brown as its new Chief Financial Officer (CFO). Mr. Brown brings over 25 years of experience in operational finance, with expertise in systems transformation, financial operations, and back-office process improvement.

Peter Vermeulen Joins XWELL as its New Head of Human Resources

In addition to the appointment of Ian Brown, XWELL announced that Peter Vermeulen has joined the company as its new Head of Human Resources. Mr. Vermeulen brings over 25 years of global HR experience, including senior roles at TeleSign, Amazon, and Johnson & Johnson.

Mike Heronime Joins XWELL as its New Marketing Director

XWELL also announced that Mike Heronime has joined the company as its new Marketing Director. Mr. Heronime brings over 25 years of strategic marketing experience, having helped companies and organizations large and small grow their revenue through insight-based, integrated strategic and creative marketing solutions.

About XWELL, Inc.

XWELL, Inc. (Nasdaq: XWEL) is a leading global wellness holding company operating multiple brands:

XpresSpa: A leading retailer of wellness services and related products.
Treat: A skin care brand offering high-end treatments and products.
Naples Wax Center: A group of upscale skin care boutiques.
XpresCheck: In partnership with the CDC and Ginkgo Biosecurity, conducts biosurveillance monitoring in its airport locations to identify new SARS-CoV-2 variants of interest and concern as well as other pathogens entering the country from across the world.
HyperPointe: A leading digital healthcare and data analytics relationship company serving the global healthcare industry.

Forward-Looking Statements

This press release may contain ‘forward-looking’ statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by or that otherwise include the words ‘believes,’ ‘expects,’ ‘anticipates,’ ‘estimates,’ ‘projects,’ ‘intends,’ ‘should,’ ‘seeks,’ ‘future,’ ‘continue,’ or the negative of such terms, or other comparable terminology.

About XWELL’s New Senior Leadership

Table of Contents

Ian Brown: A Seasoned Financial Expert

Background: Mr. Brown brings over 25 years of experience in operational finance to his new role as CFO at XWELL.
Expertise: He has expertise in systems transformation, financial operations, and back-office process improvement.
Achievements: In his previous roles, Mr. Brown has successfully implemented process improvements that have resulted in significant cost savings for the company.

Peter Vermeulen: A Proven HR Leader

Background: Mr. Vermeulen joins XWELL with over 25 years of global HR experience.
Expertise: He has expertise in talent management, employee engagement, and organizational development.
Achievements: In his previous roles, Mr. Vermeulen has successfully led teams to improve employee satisfaction and retention.

Mike Heronime: A Strategic Marketing Expert

Background: Mr. Heronime brings over 25 years of strategic marketing experience to his new role at XWELL.
Expertise: He has expertise in developing integrated marketing campaigns that drive revenue growth.
Achievements: In his previous roles, Mr. Heronime has successfully led teams to develop and execute successful marketing strategies.

What the Future Holds

As XWELL continues to grow and expand its operations, it is clear that the company is committed to investing in its people and processes. The appointments of Ian Brown, Peter Vermeulen, and Mike Heronime are a testament to this commitment and demonstrate the company’s focus on building a strong foundation for future success.

In conclusion, XWELL’s new senior leadership appointments are a significant step forward for the company. With their combined expertise and experience, they will play a crucial role in driving the company’s growth and success in the years to come.

About XWELL, Inc.

XWELL, Inc. (Nasdaq: XWEL) is a leading global wellness holding company operating multiple brands:

XpresSpa: A leading retailer of wellness services and related products.
Treat: A skin care brand offering high-end treatments and products.
Naples Wax Center: A group of upscale skin care boutiques.
XpresCheck: In partnership with the CDC and Ginkgo Biosecurity, conducts biosurveillance monitoring in its airport locations to identify new SARS-CoV-2 variants of interest and concern as well as other pathogens entering the country from across the world.
HyperPointe: A leading digital healthcare and data analytics relationship company serving the global healthcare industry.